ABUS Brand-World Mobile Security

Wetter (Ruhr) 2022

ABUS is one of the best-known German brands. Still few people know that the world market leader for locks and security technology is a fifth-generation family business with ethical principles and headquarters in Wetter an der Ruhr. 

For some years now, ABUS has been placing a strong focus on the area of 'mobile security', or 'MoSi' for short. In addition to bicycle locks of all kinds, which are part of the classic ABUS portfolio, helmets have been added as a logical extension of the product range. Most recently, mobile security has become the most dynamic product group within the ABUS product family, also due to the general bicycle boom. 

Against this background, it was only logical to give the growing offshoot an appropriate presence on the company campus. Docked to the 'ABUS Security World' - a 1000sqm brand experience world with showrooms, company museum, restaurant and meeting rooms - a new office building for Mobile Security was planned, in the center of which a 400sqm extension of the experience world was to be created especially for the trendy bike theme.  

Vivamo convinced with its concept and was awarded the contract for the realization of the new 'MoSi World'. After a year of intensive detailed planning involving a wide range of ABUS specialist departments, from the beginning of 2022 the work from the shell to the finished exhibition was taken over and coordinated and finished in autumn 22. 

The focus of the exhibition is, of course, the MoSi product range. The topics are embedded in an asphalt course around two-wheeled mobility. Access to and emotional attunement with the bike world is gained through an illuminated tunnel that houses a life-size image motif of the legendary Paris-Roubaix race as well as an original cobblestone of the course in a glass floor tank.  

The circuit through the individual product categories provides entertaining information transfer with authentic presentation, cool design as well as interactive and multimedia elements. This includes a fully equipped bicycle workshop as well as the technical center and testing laboratory, where visitors can learn everything about the manufacture and quality testing of bicycle locks and test and experience their high level of security. In the spatial center of the exhibition there is an amazing variety of ABUS bicycle helmets.  

The start and finish of the bike circuit, however, is the multifunctional event area. Here, up to 60 visitors can follow the program on the fully equipped stage on a five-level seating platform in the auditorium. The inviting gastro corner is given a distinct vintage feel by the historic bikes, pictures, and devotional objects from the rich ABUS archive, thus contrasting with the contemporary furnishings of the exhibition areas.