Burton Store

As a snowboard brand and the seasonality that comes with it, Burton has not operated its own stores in Europe for a long time. With the growing 'lifestyle collection', a rethink began here in 2015. During this time, Vivamo began to conceptualize and implement both brand stores and a shop-in-shop system for Burton Europe. With the Burton store in Verbier in the French Alps, this development was largely complete and on point in 2019. In the course of the conversion to self-distribution, some stores were planned as 'Burton Hubs', where store, hardware service, showroom and marketing offices were combined under one roof. In addition to Burton, sub-brands such as Anon and special product lines such as AK by Burton had to be integrated. All measures were aligned with the basic principle of 'Attract - Engage - Connect', which essentially involved a brand-specific customer journey, playful communication of product features and, last but not least, consolidation of the brand image.