The Rock

Düsseldorf 2013

In cooperation with the real estate developer Neufeld, we developed 'The Rock' - a concept for the conversion of a department store in Düsseldorf into a theme mall for sports, fashion & lifestyle. Back in 2013, we planned a standing surf wave in the basement of the mall, as well as pop-up areas, sports, music and urban arts events and much more. In addition to the architectural and content-related concept development, we also initiated the Europe-wide marketing for the Cologne property owner.