![rock02_LR_Webexport.jpg](https://cms.vivamo.de/uploads/cf2f791697283b7b76015ae565f73927.jpg)
![rock04b1.jpg](https://cms.vivamo.de/uploads/25170de9e0a8c093f426611c7b779d3b.jpg)
![rock04b2.jpg](https://cms.vivamo.de/uploads/a409755f0685f9b1702a3a8f5eb952c4.jpg)
![rock04b3.jpg](https://cms.vivamo.de/uploads/e912d8d9197a14146a86cdccf7c7a915.jpg)
The Rock
Düsseldorf 2013
In cooperation with the real estate developer Neufeld, we developed 'The Rock' - a concept for the conversion of a department store in Düsseldorf into a theme mall for sports, fashion & lifestyle. Back in 2013, we planned a standing surf wave in the basement of the mall, as well as pop-up areas, sports, music and urban arts events and much more. In addition to the architectural and content-related concept development, we also initiated the Europe-wide marketing for the Cologne property owner.