VfL Bochum 1848 Stadion Store

Bochum 2020

VfL Bochum 1848 - Fanshop at the Vonovia-Ruhrstadion 2020

In the middle of the first corona lockdown, we were able to buck the trend and implement our second fan store for VfL Bochum. While almost all other shopfitting projects were put on hold at the time, all lights were turned green here thanks to the support of VfL partner Vonovia.

On the one hand, the task was to redesign the store in a contemporary and authentic way. When selecting the materials and design elements, we drew on the design of the store in Ruhrpark, which we had already designed and implemented in 2016, and continued this in an innovative and first league-compatible way. In addition to the obligatory integration of the club CD and the color blue, the material mix of raw steel, concrete surfaces and oak wood reflects the down-to-earth identity of the club as well as its tradition and roots in the industrial region of the Ruhr area.

In terms of planning, on the other hand, the aim was to divide off part of the originally larger store area to create a new reception area for the office. As a stadium fan store has to cope with high footfall in a short space of time on the few home match days, it had to be able to handle a higher 'speed' despite the reduced sales area. This was achieved through clear routing, concentrating the product portfolio on matchday-relevant products and, last but not least, through more efficient processes, especially at the cash desk and queuing area. We have also succeeded in accommodating a close-range warehouse in the reduced space, which guarantees maximum capacity in a minimum space thanks to a mobile shelving system.