Flaconi @ Glow

For Flaconi, the online retailer for all kind of beauty-products, we organized their trade show appearances at Glow in various German cities. Since Glow is a consumer show with a young target audience, we took a different approach than we usually do for the B2B trade shows. Products were not only highlighted individually, but also had to be available for sale. There were makeup tables for testing the products and an event area for live concerts and autograph sessions. The design of the booth emphasized the event character, and the surfaces were deliberately kept in white with stylized black applications to provide a suitable yet understated backdrop for the colorful events and products.