MCM x A Bathing Ape @ Breuninger

We have been working for the luxury brand MCM since 2013. In addition to stores and POS areas, the focus in recent years has been on implementing seasonal window merchandise in the most important European outlets. As part of MCM's collaboration with the cult Japanese label ‘A Bathing Ape’, we were commissioned to plan and implement the pop-up space at Breuninger in Düsseldorf, in addition to the corresponding windows (here in Frankfurt).