Double-Brand-Store ITEM m6 x CEP

One store – two brands from the compression specialist Medi based in Bayreuth. ITEM m6 represents functional bodywear that emphasizes aesthetics and quality. CEP offers sportswear with innovative compression technology that supports performance and recovery. Since November, the first store has been open in the Huma Shopping World in Sankt Augustin, created in close collaboration with the marketing teams of ITEM m6 and CEP Compression.

It was a challenge to integrate these two brands with their very different target audiences into a unified store design. The result is a minimalist split-store concept that ensures a clear separation of the two brands: CEP on the left, ITEM m6 on the right, and in the center, the architectural highlight: a backlit polycarbonate wall where the color gradient seamlessly merges the two brand worlds. Another design element is the semi-transparent fitting room, playing with the contrast between exposure and intimacy. Against a minimalist streamline design with a high-quality material mix dominated by metal elements, the products take center stage.