Sonae Arauco

For Sonae Arauco’s appearance at EuroShop 2026, the world’s leading trade fair for retail, shopfitting, and store design in Düsseldorf, we were responsible for the entire conceptual development and implementation of the stand concept.

At the heart of the project was the creative idea of designing the stand as a bicycle shop, in which all fixtures, furniture, and surfaces were made from Sonae Arauco’s innovative wood-based material solutions—creating a target-group-oriented and immersive product presentation. The result was not only an eye-catching stand, but also a functional and thematically cohesive environment that convincingly demonstrated the relevance of these materials for modern shopfitting and store design.