Urbanears at IFA
Berlin 2018
The concept stand for Swedish consumer electronics brand Urbanears at the 2018 International Radio Exhibition in Berlin was an absolute eye-catcher. The futuristic, minimalist overall design of the stand with a ‘wall of (headphone) sound’ attracted a lot of attention in itself. To top it all off, an industrial robot provided entertainment via live customization. The previously pristine white headphones were painted fully automatically during the trade fair and thus artistically individualized.